Archive for August, 2013

Benefits Chalk Talk: Registered Health Underwriter® (RHU®)

Welcome back to another edition of “Benefits Chalk Talk.” In this series at our blog, we provide you with valuable, up-to-date, relevant information about health benefits planning so that you can put the things in place that make the most sense for yourself or your company. At Policy Advantage Insurance Services, we feel that informed consumers can make a really big difference in our industry.

Today we’re going to talk a little bit more about the Registered Health Underwriter® (or RHU®) designation. If you’ve been following along here at the blog, we’ve talked a little bit about insurance professional designations in the past. Instead of going back through what we covered in that previous blog post, we’re going to tell you more about the specific knowledge that a Registered Health Underwriter® has acquired in order to help clients.

Remember, as we had mentioned in the past blog post, these are robust designations. The holder of these designations has demonstrated a significant and advanced understanding of the concepts which apply. According to NAHU ( the National Association of Health Underwriters):

The Registered Health Underwriter® designation is the undisputed professional credential for persons involved in the sale and service of disability income and health insurance. Individuals earning the RHU designation demonstrate a high level of knowledge about the principles and practices governing the disability income and health insurance business.

Here is some of the specific knowledge that holders of the Registered Health Underwriter® (or RHU®) designation have obtained:

  • Federal Regulation: Assisting clients with things like COBRA, HIPAA, and ERISA.
  • Individual Health Insurance: Providing health insurance consultation outside of the workplace (ie: individual and family plans).
  • Employer Self-Funding: Advanced knowledge about administration, the TPA environment, and stop-loss coverage.
  • Group Health Benefits: Planning and design of group health insurance programs, benefits structure, tax incentives, Section 125 cafeteria plan administration, etc.
  • Consumer Directed Healthcare: Explaining how Health Savings Accounts (HSAs), Health Reimbursement Arrangements (HRAs), and High Deductible Health Plans (HDHPs) work together to help consumers retain funds.
  • Federal and Social Programs: A knowledge of things like OASDI (Social Security), Medicare, Medicaid, FEHBP (Federal Employees Health Benefits Program), TRICARE, etc.
  • Ancillary Benefits: Vision, dental, and hearing.
  • Voluntary Benefits: Hospital indemnity, accident indemnity, specified health event (critical illness), cancer indemnity, small face value term life (final expenses protection). Supplemental health insurance fits into this category.
  • Managed Care Organizations (MCO’s): PPO’s, HMO’s, POS plans, EPO plans, physician contracting, hospital contracting, accreditation, case management, disease management, managed behavioral health, performance based incentives, integrated health care delivery systems (IDS’s), hospital networks, physician networks, basic compensation of physicians, medical/surgical utilization, quality management.
  • Disability Income InsuranceShort term & long term disability.

As you can see, a Registered Health Underwriter® (RHU®) can be a valuable resource. These individuals have a wide variety of knowledge they can make available to you, to help you make good decisions when it comes to health benefits planning.

Thanks for stopping by, we hope you found our information to be valuable. Check back at our blog to get further information about funding healthcare. Also, please share with your friends, clients, colleagues, and family. Here are a few of our other information outlets:

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Insurance Brokerage Explained: An “Insurance Store”

August 13, 2013 2 comments

Hi, and welcome back to another blog post here at Policy Advantage Insurance Services. Today we’re explaining the concept of the insurance broker, and how a broker can benefit you as an individual or business.

As explained in one of our past blog posts: “5 Reasons to Give Yourself the Advantage,” we described the different ways that our clients can really benefit from the services of a health benefits broker. Your broker can be a very valuable asset.

So, instead of repeating what we went over in that blog post, we’re going to conceptualize the broker concept in this one. When we say conceptualize, we mean we’ll put it into everyday terms for you.

The first important thing to understand is the actual definition of “broker.” Here it is:

A broker is one that negotiates insurance contracts on behalf of the insured, therefore representing the client’s interest, not the insurer’s.

With that definition on-hand, you now understand that brokers are working in the interest of the client, and not the insurance companies. Two of the biggest goals of an insurance broker:

  1. Help the client save money.
  2. Help the client improve coverage.

If we can achieve both in a single case (whether at the individual or group level), we’ve hit a home run. It’s what we try to do for our clients every single time.

Now, we’ll move on to the conceptualization of the term “broker.” Our goal is to make it familiar to you, by comparing it to everyday things.

So, let’s keep it simple: a broker is really an “insurance store.” It’s just like any other store where you purchase goods or services.

For example, a sporting goods store will carry items from Nike, Adidas, Under Armour, Louisville Slugger, Rawlings, and others for their customers to choose from. Or, a grocery store will carry items from Quaker Oats, Chiquita Bananas, Kellogg’s, Frito-Lay, and many other food brands. A customer goes to these stores, and shops for the items that they want.

An insurance broker is no different. Effectively, a brokerage is a place where customers can shop the different insurance brands like: Anthem Blue Cross, Kaiser Permanente, Cigna, Aflac, HealthNet, and many others. There can also be accessibility to the new state health insurance exchanges (ie: Covered California) through brokers.

A brokerage is a place where selections can be made based on preferences like:

  1. Type of coverage.
  2. Cost of coverage.
  3. Network access.
  4. Coverage and costs that fit your business’ (or family’s) specific needs.

You’re able to “one-stop-shop” for the coverage that fits you best. An insurance brokerage customer also gets the added value of licensed professionals that can assist with specific questions when selecting coverage (persons with the RHU® or REBC® designations can also be very valuable to you).

Thanks for stopping by today, we hope you found our information to be valuable. Check back at our blog to get further information about funding healthcare. Also, please share with your friends, clients, colleagues, and family. Here are a few of our other information outlets:

Home Page:





Word Press (you are here):